Hi! In the previous post I talked about evaluating legal company information to enable 3DD to source new clients that they could help to improve. This month we went furthur into this task, by providing them with contact info for applicable employees within the business's we had evaluated.
After completing the evaluation of possible clientel last month for Anna and Alex, our employers, we were set the task of going into more detail by means of using outreach research to find specific staff email addresses for some of the legal companies we had found. This would allow Anna and Alex to contact the correct people within the companies so they could properly communicate with them to offer their services.
We were given 102 Lawyer or Wed Design agencies, and then had to find an average of 3 email addresses for each company. The email addresses needed were typically either for Operations Directors, Marketing Directors or PR Managers, all of which could properly understand what 3DD would have to offer if they were contacted by them.
Considering I had a total of 51 email addresses to find it became a timely process, as not all email addresses were easy to find. Only a few of the companies websites had the email address, staff position and name of the member of staff. Often some information was provided within the companies website, such as the member of staff's name and position in the company, while their email address was harder to find. Often names were found on Linked In, while emails were found either on the website or after searching for the name of an employee on Google.
This proved to be a long process, but gave Anna and Alex enough information and options to choose from when looking for new clientel to collaborate with.
When this was completed Anna again set us a task which involved doing research, which enabled us to use our improved techniques provided by the last assignment. This saved us time and effort considering I had learnt how to properly find the resources required.
This piece of work required us to provide Anna with a marketing plan, so she could look into new ways of advertising 3DD's services, helping to gain a bigger market base. We were asked to explain new methods of marketing within sector related networking and conferences.
January Assignment 2: 25/01/2013- 3DD Marketing Plan
First of all we had to find conferences and networking event that were likely to interest companies that 3DD could work with, and also provide other areas that would prove popular for legal companies. Considering the popularity of various internet sources within law firms/professionals, we chose to market through Twitter/LinkedIn, direct mail and trade press, gaining a large exposure to interest a high number of possible clients.
We also provided 13 different conferences/networking events so Anna could speak out or advertise directly to possible clients enabling her to properly explain what is was that 3DD offered.
These two tasks that were set enabled us to explain to Anna and Alex exactly what they needed to do to build a bigger clientel base, which in turn would improve their reputation and ROI.