Hello again! Back for another update on my Agency Life work! This month we were introduced to creative writing aimed specifically at students, while also sourcing new information through outreach research, enabling us to use a previous technique learnt last month and linking it successfully to having the information readily available to use within this task.
Anna had recently acquired a client that organises year breaks for young students, and gave us the task of writing a guide concerning a destination that would be of interest to them. We were told to write up a Lonely Planet Style guide that, in my case, explained the region of Southern Israel.
As this had to appeal to students, I started by researching activities and accomodation that would appeal to their price range and interests. This included activities such as jeep tours, clubbing and various restaurants and bars, as well as unique accomodation. As south Israel isn't as populated or as well covered as areas like Tel Aviv, it proved hard to find information concerning this region, but thankfully the work I did last month helped me to understand how to properly research using keywords and researching in specifics.
I eventually produced a 600 word guide that I believed linked directly to student needs and gave a good insight into what South Israel had to offer. This task again helped me furthur as shown in my next task.
Assignment 2: 22/02/2013
Again, Anna had asked us to help her collaborate with a new client, who were developing a new app which enables their users to order their drinks before being in the club they are heading for, or without entering the cue. To advertise this the app would have to be advertised on a club's facebook page.
We were asked to review some of Manchesters club's Facebook pages, and establish whether they needed to be more attractive on the eye so the app would be visible.
A good eye for detail was needed for this, as a lot of clubs Facebook pages are similar. The page also needed to be easy to navigate round and have the appropriate information available to market the club properly, some clubs did this well with videos demonstrating what a specific night was like and information regarding every night on offer, while others were not so easy on the eye and provided basic information like drink offers and music info. We needed to be critical to ensure we considered everything that would be needed to succesfully market a club, from an eyecatching theme to specific information like special events.
