Monday, 18 March 2013

March

Hi again! Its been a while due to other academic commitments, so I thought I'd update on what ive done so far this month.


Currently, 3DD are working with a new client, an online casino business. I was asked to produce a 300-500 word report concerning their new product, an app for on the go betting. This was in the form of a blog post, including information such as:

  • What I like about playing poker on my phone or tablet while on the go
  • Why it excites me
  • The benefits of using app
  • Why I like how its available anywhere
  • What it provides me with
I was told to write it as a personal account of the service. Therefore, as I had no current understanding of the product I had to use my existing knowledge of outreach research to provide evidence of what the product entails, and also creative writing in order to show this understanding of the product.

I considered issues such as the brand having trust, reliability and creating excitement to properly convey my belief within the product, which in my opinion within the post shows a true understanding and supportive representation of why a customer should trust the brand too.

I believe after completing the above work that I have gained a different perception on what is required to promote a product using creative writing, and am confident my work will contribute to what should be a succesful relationship between 3DD and their client.